If you are even remotely involved in user research, a hidden bias could be blinding you to the crucial insights that lead to breakthrough products and profits to match. Bias is nothing to be ashamed of, everyone (including researchers) has it. In fact, the only group of people that should be ashamed are the researchers [...]
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bias,
user research
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Brainstorming can be seen as fluffy, even superfluous. Seeing engineers and designers make recommendations like “fill it up with helium to make it lighter” or “what about aerogel” can be a little frustrating (especially if you don’t believe in brainstorming AND are the one paying these engineers). But what’s happens after a (good) brainstorm is [...]
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brainstorming
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