a wake-up story

by Chris Loughnane

in materials,sustainability

Post image for a wake-up story

If you’re anything like me, you occasionally (read: habitually) flip through trade magazines, checking to see if any badass new materials have cropped off.

Graphene you say?  Sweet.

Aerogel? Awesome.

Transparent aluminum? Beam me up.

Unfortunately, even as a sustainability nut I don’t think I’m in the minority when I say that my knee-jerk reaction to these materials is not:

“I wonder what kind of chemicals those crazy scientists put into those materials”.

Even if that was my reaction initial reaction, it’s unlikely that I’d follow up with something like:

“I wonder what long-term effects those chemicals would have on people”.

I like to believe that it’s not a lack of humanity that that precludes me from asking these questions, but the large amount of effort required to truly answer them.

It’s a large amount of effort that I would be happy to expend, but it only becomes practical when people demand that truly safe materials are used in their products.

If more people watch this video, hopefully more people will demand just that.

A Wake-Up Story from Healthy Child Healthy World on Vimeo.

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