Beth Loring wrote a great post over at Farm on best practices in moderating usability tests. Her webinar presentation below touches on bias in user research, how much to interact, and dealing with failure. It’s a solid, high-level resource on a topic that isn’t as well-represented on the interweb as I’d like, and definitely worth [...]
Tagged as:
bias,
moderating,
usability
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If you are even remotely involved in user research, a hidden bias could be blinding you to the crucial insights that lead to breakthrough products and profits to match. Bias is nothing to be ashamed of, everyone (including researchers) has it. In fact, the only group of people that should be ashamed are the researchers [...]
Tagged as:
bias,
user research
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