When doing user research, don’t ask leading questions. By definition they encourage the questionee (not a word) to give you the answer you want. It can be nice getting what you want sometimes. But in this case you aren’t looking for the “answer” itself, you want know how the user feels. What are you relying on [...]
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user research
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If you are even remotely involved in user research, a hidden bias could be blinding you to the crucial insights that lead to breakthrough products and profits to match. Bias is nothing to be ashamed of, everyone (including researchers) has it. In fact, the only group of people that should be ashamed are the researchers [...]
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bias,
user research
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